Free tools
Free App Store and Google Play tools.
Keyword difficulty and popularity, any app's competitors, top charts on both stores, ratings per country, and counters that count like App Store Connect. Live store data, no account.
Every market we cover
App Store
Google Play
In your browser
Character limits
Paste a field and see what the store will count, not what your editor thinks. Emoji and CJK count as one, the way the consoles count. The keyword field also flags spaces after commas and repeated words.
Keyword field builder
Apple already indexes every word in your name and subtitle, and matches plurals on its own. Paste your phrases; this drops the words you are paying for twice, removes duplicates and spaces, and packs the rest into 100 characters.
Subtitle overlap check
Thirty characters is not much. This shows which words your subtitle repeats from your name, so every one of them earns its place.
Words in your subtitle that also appear in your name are marked; Apple indexes them once whichever field they sit in.