App Store keyword rank tracker, in practice
Reading a competitor tells you which phrases are worth having. Tracking tells you whether you have them. The My keywords page keeps a list of phrases per app and per storefront, and every morning at 07:00 UTC each phrase is searched in its store and your position in the top 50 is written down, together with Apple's popularity for the phrase and the first-page difficulty that day. The table shows today, yesterday, the movement between them, the best position in the window, and a small line of the history.
The list is built from the product, not from typing. Every row of a competitor's report has a Track button; the keyword page has one too; and the assistant can add phrases when you ask. A phrase is stored once per store, so if three accounts track "send large files" in Germany it is searched once and each gets its own app's position. That sharing is what makes daily tracking affordable at 7 phrases free and 300 on Pro.
A position that dropped overnight has two possible causes, and the difference matters before you touch anything. The algorithm-changes page answers it: it measures how much of everything we watch moved that morning. On a calm day, a drop is yours or a competitor's. On a shaken day, wait a morning. Free keeps 5 days of history on screen, Track 30, Pro 90, Studio a year.
Written by Primo, who builds aso.best. We ship iOS apps ourselves; every method on this page is one we use on our own listings, and the hidden-field inference is tested against our own keyword field. Not affiliated with Apple.