App Store competitor finder, in practice
Before reading a competitor, you have to choose one, and the right one is not the app in the same category with the biggest logo. It is the app that keeps taking the first page for the phrases you need. The competitor finder starts from your listing: it takes the phrases your name and subtitle are built from, adds Apple's own search hints on the strongest word, and searches all of them in the storefront you chose, in one pooled read so the page answers in seconds.
The apps that appear most often across those first pages are your competitors, ranked by how many of your phrases they share. Each card lists every phrase the app ranks for with its position, the number of your phrases it sits beside, its rating count, and two links: one to read all of its keywords in a full report, one to its public page with chart positions in every store, ratings by country and its visibility score.
The list is computed once a day per app and shared with its public page, so it costs nothing to look. Use it to pick the first competitor to read, and again a few weeks later to see who has moved in beside you.
Written by Primo, who builds aso.best. We ship iOS apps ourselves; every method on this page is one we use on our own listings, and the hidden-field inference is tested against our own keyword field. Not affiliated with Apple.