App Store visibility score, in practice
Visibility on the App Store is the sum of a few things you can actually see: whether the app sits in any chart, how many ratings it has and how good they are, which phrases with real demand it ranks for, and whether the listing uses what Apple gives it. The visibility score adds those up into one 0–100 number with a fixed weight for each part, so two apps can be compared and one app can be watched over time. It deliberately uses nothing estimated: no modelled downloads, no revenue.
Charts are worth 30 points, from the best position across every top-100 list we hold today plus a little for breadth. Ratings are worth 25, on a log scale of rating count with a bonus for an average above 4.5. Keywords are worth 30, from the latest report: every phrase in the top 50 with measurable popularity, weighted by position. The listing is worth 15: a subtitle, five or more screenshots, an update in the last 90 days, release notes. Each part shows the note that explains its points.
When no one has read the app's keywords yet, the keyword part is marked unread and the score is presented as incomplete rather than padded. Reading the app fills it in. Under the parts, the audit lists what to fix first, in the order that would move the score most, and every app page links to its audit. The same score is available to the assistant and over MCP as visibility_score.
Written by Primo, who builds aso.best. We ship iOS apps ourselves; every method on this page is one we use on our own listings, and the hidden-field inference is tested against our own keyword field. Not affiliated with Apple.