Free tools / Keyword insights

How hard is a keyword, how searched, and who owns it?

Type any phrase for the App Store or Google Play. On the App Store you get Apple Search Ads' own popularity, how strong the first page is in the storefront you pick, the ten apps on that page, and the queries Apple suggests next to it. Free, no account.

✓ Apple's numbers, not estimates
✓ 22 storefronts
✓ Measured once, instant after

App Store Google Play

Keyword Your app optional · package id or Play link

Storefront

A fresh phrase costs one live store search and one Apple Ads call; 30 fresh lookups a day per visitor. Anything measured before is instant.

Measured recently

App Store: Apple's popularity 0–100 · Google Play: first-page read

send large filesUS pdf scannerUS habit trackerUS sleep soundsUS vpn96 snapchat91 abema84 revolut83 vpn gratuit82 pinterest79 tinder77 gmail74 vpn free73 yahoo mail72 ticketmaster nz71 maps71 snap71 free vpn70 マップ70 postfinance app69 notes68 vpn free unlimited68 cibc mobile banking68 outlook68 von67 duolingo67 bmo mobile banking67 calendar67

Popular keywords

Head terms people actually type, by category.

A phrase shows its scores once somebody has read it; the rest are one click from a live reading. Scores are Apple's, never modelled.

notes→ Hard · 81 popularity 68 to do list→ Hard · 79 popularity 60 calendar→ Hard · 80 popularity 67 pdf scanner→ Hard · 85 popularity 56 password manager→ Not read yet · one click for Apple's score email→ Hard · 91 popularity 58 habit tracker→ Hard · 71 popularity 52 focus timer→ difficulty ? popularity 7

How to read the scores

0–100

Popularity

Apple Search Ads' own score for the phrase, store-wide. ≤5 is Apple's floor and means "no data", not "nobody searches it". A dash means Apple returned no row.

Easy ≤40MediumHard 66+

Difficulty

How strong the first page is in the storefront you chose, built from the ratings of the apps already ranking. It is per country; popularity is not.

Top 10

The first page

The live apps Apple returns for the phrase, with their rating counts. Click any of them to see who it competes with.

Questions

What is a good difficulty for an indie app?: Under 40 you can reach the first page with a good subtitle and a few hundred ratings. 41–65 needs a real listing and time. Above 65 the first page is owned by apps with hundreds of thousands of ratings; go for a longer phrase instead.
Where does popularity come from?: From the Apple Ads keyword suggestions endpoint, one phrase per call, so nothing is averaged away. It is the same number Apple shows advertisers.
How is difficulty calculated?: From the rating counts of the ten apps on the first page, on a logarithmic scale, because a page holding an app with 900,000 ratings is a different proposition from one with a few hundred.
Can I check any keyword?: Yes, in any of 22 storefronts. Fresh readings are limited to 30 a day per visitor; anything read before is instant and unlimited.
How do I find every phrase a competitor ranks for?: That is the product: paste a competitor and get its whole table, with the phrases in its hidden keyword field marked. Three runs a month free.

More free tools

Competitor finderThe ten apps that keep showing up beside yours. Top chartsTop free and paid by storefront, with movement. Niche analysisWho owns the first pages around a phrase, and whether there is a way in. Algorithm changesDid the store move today? Volatility per storefront. Character limitsCounters that count the way App Store Connect does.

Want every phrase a competitor ranks for, hidden ones marked?

That is the product. Three runs a month free, nothing to connect.

Read a competitor free