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Facebook alternatives: 10 similar apps
Facebook by Meta Platforms, Inc., Social Networking, has 28,255,368 ratings at 4.5 on the 🇺🇸 United States App Store. The 10 apps below are the ones Apple keeps returning on the first page for the 8 phrases Facebook's own listing is built from, Instagram most of all. Not a similarity model: the live search results, read today.
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3
TikTok - Videos, Shop & LIVE
18,357,479 ratings in US · shares 2 of 8 search pages with Facebook
Ranks #4 for "facebook", where Facebook sits at #1. Also on the page for "where" (#22).
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6
WhatsApp Messenger
18,566,804 ratings in US · shares 1 of 8 search pages with Facebook
Ranks #7 for "facebook", where Facebook sits at #1.
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7
Gmail - Email by Google
2,437,009 ratings in US · shares 1 of 8 search pages with Facebook
Ranks #8 for "facebook", where Facebook sits at #1.
How this list is made
We split Facebook's name and description into the 8 phrases people would type (facebook, where, real, people, propel, curiosity, whether, thrifting), search each on the United States App Store today, and count which apps keep appearing in the first 25 results. An app that sits on many of the same pages, high up, is a real alternative in the only sense that matters on the store: people looking for one find the other. No embeddings, no paid placements, no affiliate links.
Go further
- Facebook on aso.best: chart positions, ratings by country, the keywords it ranks for.
- Competitor finder: the same list for any app, any storefront.
- Read Facebook's hidden keyword field: every phrase it ranks for with Apple's popularity beside it, three free a month.