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Instagram alternatives: 10 similar apps
Instagram by Instagram, Inc., Photo & Video, has 29,465,667 ratings at 4.7 on the 🇺🇸 United States App Store. The 10 apps below are the ones Apple keeps returning on the first page for the 8 phrases Instagram's own listing is built from, Threads most of all. Not a similarity model: the live search results, read today.
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2
TikTok - Videos, Shop & LIVE
18,357,436 ratings in US · shares 1 of 8 search pages with Instagram
Ranks #2 for "instagram", where Instagram sits at #1.
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8
WhatsApp Messenger
18,566,376 ratings in US · shares 1 of 8 search pages with Instagram
Ranks #9 for "instagram", where Instagram sits at #1.
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9
Gmail - Email by Google
2,436,994 ratings in US · shares 1 of 8 search pages with Instagram
Ranks #10 for "instagram", where Instagram sits at #1.
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10
Telegram Messenger
279,627 ratings in US · shares 1 of 8 search pages with Instagram
Ranks #11 for "instagram", where Instagram sits at #1.
How this list is made
We split Instagram's name and description into the 8 phrases people would type (instagram, little, moments, lead, big, friendships, share, yours), search each on the United States App Store today, and count which apps keep appearing in the first 25 results. An app that sits on many of the same pages, high up, is a real alternative in the only sense that matters on the store: people looking for one find the other. No embeddings, no paid placements, no affiliate links.
Go further
- Instagram on aso.best: chart positions, ratings by country, the keywords it ranks for.
- Competitor finder: the same list for any app, any storefront.
- Read Instagram's hidden keyword field: every phrase it ranks for with Apple's popularity beside it, three free a month.